Bio

Arturo “Duro the Third” Parada was born in 1976 in Toronto, and his artistic career started almost immediately. His Chilean and Italian parents were political refugees, and recognized their son was destined for the arts after seeing his insane lego creations starting at the age of two. Driven by a need to create and inspired by personal tragedy, he learned to express himself through graffiti at the age of 14. His early work can be found throughout Scarborough and was quickly celebrated by the Scarborough Arts Council, who commissioned him to do more murals. Soon after, downtown venues started hiring him to do murals and he became the most published Canadian graffiti artist with his work appearing in The Globe and Mail, The Toronto Sun, The New York Times, VICE Media, and many other local television and radio programs.

 

In 2000 he expanded into photography, design and music. His design clients started hiring him to document their nightlife events mostly because of his upbeat personality and his ability to bring out the best in others. He became the most sought-after nightclub photographer in the city for ten years running. Eventually he transitioned from the nightlife scene into studio photography, helping to build the portfolios of the thousands of contacts he amassed over the years. His photography has appeared on the covers of two fitness magazines as well as numerous publications, and been featured in multiple real estate and advertising campaigns,  fashion editorials and high-end pet photography. Now Duro owns and operates a recording studio where he teaches students how to make music while producing his own which can be found on Spotify.

 

He has worked with a wide variety of companies and always exceeds their expectations because he brings his unique vision and strong work ethic to each project. From Fortune 500 companies to local entrepreneurs, Duro dedicates his talents to helping those around him succeed in their endeavours and further their ambitions. Most recently Duro appeared at the MGM in Las Vegas to create a custom mural for the Tiesto pop-up shop which was featured highly at the EDC Festival.

 

Past clients include: Google, Expedia, Walmart, Twitter, GM, Bud Light, Redbull, Nike, Rogers, HMV, Rockstar Energy Drink, Benson & Hedges.
And high profile venues such as: Nest, Locals Only, Brooklynn Bar, Central Night Club, Liar Liar.

 

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