Arturo “Duro the Third” Parada was born in 1976 in Toronto, and his artistic career started almost immediately. His Chilean and Italian parents were political refugees, and recognized their son was destined after seeing his insane lego creations since the age of 2. Driven by a need to create and inspired by personal tragedy he learned to express himself through graffiti at the age of 14. His early work can be found throughout Scarborough and was quickly celebrated by the Scarborough Arts Council, who commissioned him to do more murals. Soon after, downtown venues started hiring him to do murals and. He became the most published Canadian graffiti artist where his work appeared on the cover of The Globe and Mail, The Toronto Sun, and he was profiled in The New York Times, and nearly every other local television and radio program.
In 2000, he lost his passion for murals, expanded into photography, design and music instead. In a strange twist of fate, his design clients started hiring him to document their nightlife events mostly because of his sunny personality with others. Soon after he became the most sought after nightclub photographer in the city for 10 years running, working an astounding 7 events a night during that time. Eventually he burned out of the nightlife scene and focused more on studio photography (realizing he had amassed thousands of contacts over the years). In photography, he landed the cover of 2 fitness magazines and published many more times after, and has also done endless campaigns for real estate agencies and Ever After Music Festival (40,000 people). Today his photography work also includes high end pet photography.
Now Durothethird owns and operates a recording studio where he teaching students how to make music. He has worked with a wide variety of companies and always exceeds their expectations because he brings his unique vision and strong work ethic to each project. From Fortune 500 companies to the local entrepreneur, Duro dedicates his talents to helping those around him succeed in their endeavours.
Past clients include: GM, Redbull, Nike, Rogers, HMV, Rockstar Energy Drink, Benson & Hedges.
And high profile venues such as: Nest, Locals Only, Brooklynn Bar, Central Night Club, Liar Liar.